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Drift

Drift is the conversational marketing and sales platform teams use to engage website visitors in real time through chat, bots, and meeting scheduling. It helps convert anonymous traffic into qualified leads and accelerate pipeline through live conversations.

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Overview

Work tied to conversations doesn’t stay inside Drift. Sales and success teams review leads in CRMs, coordinate in Slack, investigate accounts in analytics tools, handle questions in Zendesk, and prepare follow-ups in email. PixieBrix connects to Drift and distributes conversation context across the browser, so teams can see who they’re talking to, understand intent, and take action wherever they’re working. Drift remains the engagement layer; PixieBrix brings it into the flow of work.

Actions

Surface Drift Conversation Context Anywhere

PixieBrix displays Drift conversations, visitor details, lead attributes, and intent signals inside tools like Salesforce, HubSpot, Slack, Gmail, Zendesk, or internal dashboards.

Trigger Follow-Ups and Actions in the Flow of Work

Sales and success teams can schedule meetings, update CRM records, or log notes directly from the page where they’re reviewing Drift context - without navigating back to Drift.

Qualify and Prioritize Leads Faster

By surfacing Drift data alongside CRM and enrichment tools, PixieBrix helps teams instantly understand who the lead is, why they’re engaging, and how to respond.

Unify Conversational Data Across Tools

Drift insights become available wherever teams work, ensuring consistent handling of leads and conversations across marketing, sales, and success.

Benefits

Conversation Context Wherever Decisions Are Made

Teams don’t hunt for Drift conversations. Lead intent and chat history appear automatically where work happens.

Faster Lead Response and Qualification

Sales teams act quickly with full context, improving speed-to-lead and conversion rates.

Better Alignment Between Marketing and Sales

Everyone works from the same conversational data, reducing handoff friction and missed opportunities.

Reduced Context Switching

PixieBrix eliminates tab-hopping between Drift and other systems, keeping teams focused and responsive.

More Personalized Engagement

With richer context visible everywhere, teams deliver more relevant, timely, and human responses.