Stonly is an interactive knowledge and onboarding platform that helps companies create guided, step-by-step experiences for users and support agents. It replaces static articles and tutorials with interactive walkthroughs, in-app guides, and embedded help widgets, designed to improve self-service adoption and onboarding efficiency. Founded in 2018, Stonly differentiates itself by offering personalized, decision-based guides that adapt dynamically to user input - making it a popular alternative to traditional knowledge bases and product-tour tools.

Core Capabilities

Interactive Guides: Step-by-step walkthroughs that adapt based on user choices.
In-App Help Widgets: Embed help directly inside web apps, websites, or SaaS dashboards.
Dynamic Decision Trees: Branching logic to personalize content for each user.
Knowledge Management: Organize guides and help content into a searchable, self-service portal.
Analytics & Insights: Track guide performance, drop-off points, and engagement rates.
Integrations: Connects with Intercom, Zendesk, Salesforce, HubSpot, Slack, and other CRMs or support tools.

Related Terms

Decision Tree

Zingtree

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Target Users

Customer-facing teams simplifying onboarding and troubleshooting.
CX leaders and ops managers reducing ticket volume with guided self-service.
SaaS and e-commerce companies providing contextual product tours and help inside apps.

Pricing (as of 2025)

Stonly offers tiered plans:

Starter: Free plan with limited guides and analytics.
Pro: Starts around $99/month per workspace, including advanced customization and integrations.
Enterprise: Custom pricing with full analytics, API access, and SSO.

Summary

Stonly excels at guiding users through interactive steps - ideal for onboarding and troubleshooting. PixieBrix focuses on empowering teams to act on knowledge instantly, embedding AI copilots and automations directly inside the apps where work happens. In short: Stonly teaches; PixieBrix assists and executes.

Strengths

✅ Highly intuitive no-code builder for interactive guides
✅ Strong for onboarding and self-service deflection
✅ Combines tutorials, knowledge base, and embedded help widgets
✅ Easy deployment within SaaS products and websites

Limitations

⚠️ Primarily content-centric - limited automation or in-app data actions
⚠️ Less suited for complex operational or backend workflows
⚠️ Custom styling and integrations may require enterprise tier
⚠️ Minimal AI/LLM capabilities compared to automation platforms

Stonly vs. PixieBrix

Feature	Stonly	PixieBrix
Primary Focus	Interactive knowledge guides and onboarding workflows	Browser-native workflow automation & AI copilots
Core Functionality	Guided walkthroughs, branching tutorials, and in-app help widgets	Real-time in-app automation, UI augmentation, and contextual AI assistance
Integrations	Zendesk, Intercom, Salesforce, HubSpot, Slack, Google Analytics	Any browser-based app (Zendesk, Jira, HubSpot, Notion, etc.)
Customization	Visual editor for guide design and branching logic	Low-code builder for creating custom UI components and automations
AI Layer	Basic personalization and contextual content delivery	LLM-powered copilots for retrieval, decision-support, and automation
Governance	Content-level permissions and version control	Browser-level governance with IT visibility and automation auditing
Ideal Use Case	Interactive onboarding and guided knowledge delivery	Agent enablement, process orchestration, and AI-driven workflows

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Stonly

Core Capabilities

Related Terms

Learn how you can scale AI with PixieBrix

Target Users

Pricing (as of 2025)

Summary

Strengths

Limitations

Stonly vs. PixieBrix

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